SEO 101: The Top 10 Trending Topics of Today
SEO, or search engine optimization, refers to the process of getting your website to rank highly in search engines like Google and Bing. But what do you need to know about SEO if you have your own website? What are the top 10 trending topics in SEO right now? Here are ten SEO trends that any business owner needs to know in order to maximize his or her web presence and make sure that business keeps coming in.
What are micro-trends?
As defined by Adweek, Micro-trends are quirky, small and superlocal. They are often driven by celebrity endorsements or viral marketing. These trends die quickly and frequently provide little insight to what is happening in a bigger cultural sense. There's a bit more nuance to it than that—for one thing, micro-trends don't actually disappear that quickly —but as you'll see below, there's definitely an element of randomness and flashiness involved in popular topics among bloggers these days. With an understanding of what's trending among bloggers today, you can use these ideas to understand not only what will be hot for your own content strategy but also how you can use those trends to better serve your target audience.
How do you find trending topics?
Understanding how to find trending topics in your niche is a crucial step in any SEO strategy. You can use tools like Google Trends, Quora, and Twitter’s search function to determine which topics are currently seeing spikes in popularity. And if you need further direction on where to look, sites like BuzzSumo or Ahrefs will do all of the heavy lifting for you by analyzing social media and news sources across Google.
How are micro-trends useful for your marketing strategy?
Micro-trends help you stay on top of market and consumer trends without spending a lot of time. Even if you’re not a data junkie, micro-trends are still very useful for understanding how to reach your audience. The key is to think about what each trend or micro-trend will mean for your brand, product or service. Once you’ve done that, take some time and see if your company can capitalize on these trends in some way.
How can you apply micro-trend analysis to your niche?
Trends are cyclical. If you study popular micro-trends, you can figure out what’s going to be hot (and act on it) before your competitors. Finding trends before they become mainstream isn’t always easy but there are several websites that allow you to track top articles and predict which ones will go viral next. By looking at who shared each story and how much attention each post received, you can quickly find trending topics that may prove useful for content creation in your niche.
